The book starts counting from 1 - 10, and then counts from 10 - 1, and then shows what 0 (zero) is. Then the book counts by two (2, 4, 6, 8, 10), teaching that you can count faster when you count by two. Lastly, the book has a final run through 1 - 10, followed by a short numbers activity, which encourages kids to remember the objects they counted earlier in the book. The pictures in this book range from animals, fruit, vegetables, toys, tableware, and other everyday objects, teaching kids how to say a whole host of new words while learning them about numbers at the same time.